Best Black Friday Ads: High-Converting Examples

While most retailers obsess over flashy creative during Black Friday, they're fighting the wrong battle.

Some Black Friday campaigns generated higher ROAS than industry averages. Not because of clever slogans or celebrity endorsements. But through data-driven psychological triggers and precise channel orchestration.

The difference between a 6-figure and 7-figure Black Friday isn't creative brilliance. It's strategic execution backed by competitor intelligence.

Behind every viral Black Friday ad that looks “lucky” is a carefully engineered conversion machine. The brands that consistently win Black Friday aren’t guessing. They’re quietly analyzing what worked last year while their competitors gamble on what might work tomorrow.

Why Studying the Best Black Friday Ads Gives You an Unfair Advantage

No one wants to burn ad budget guessing what works. Especially with the stakes so high during Black Friday. Brands are obsessive data detectives, hunting down real signals in competitors’ ad performance and customer psychology.

If you’re looking to jump ahead of the pack, it’s not about who shouts the loudest. But who learns fastest from what actually converts.

The Psychology Behind Black Friday's Most Effective Advertising Strategies

Black Friday campaigns run on more than just discounts. What’s really being sold is urgency and trust.

Countdowns, flashing limited stock tags, and real-time social proof pop-ups aren’t gimmicks. They’re triggers engineered to push shoppers from just browsing to I need this now. Brands layer urgency on top of exclusivity and reward, tapping fear of missing out at every touchpoint.

Social proof is a silent workhorse. It’s the reason brands push notifications that say, "Do not miss out". In Black Friday’s digital stampede, trust makes buyers act faster and hesitate less.

How Real Ad Performance Data Reveals What Actually Converts

It’s easy to fall for flashy creatives or clever slogans, but only a handful generate real revenue.

On Meta platforms like Instagram, the Ads Library makes it possible to see what every competitor is running. This let you effectively track competitor ads and analyze their creative strategy in real time.

You can check whether influencer collages has been running heavily during key promo periods like Black Friday week. Ads that stay active throughout major campaigns usually signal strong performance and consistent returns.

But most marketers stall here, stuck copying screenshots or making wild guesses from whatever floats to the top of their feed.

Instead of guessing which creative to copy, focus on ads that performed well during last year’s Black Friday or previous major sales periods. Reviewing proven winners from past campaigns gives a clearer picture of what’s likely to convert again this season.

10 Black Friday Ads That Generated Huge ROAS

Every year, a few brands absolutely nail the balance between creative, clarity, and conversion during Black Friday.

These campaigns stand out for how they drive urgency, spotlight their bestsellers, and stay visually consistent. However, we would like to remind you that these are EU+UK ads. Here’s a breakdown of ten that got it right this season:

1. ghd

ghd leaned into its premium branding while keeping the offer front and center: “Up to 30% Off – Five-Star Deals.”

The ad’s clean typography and deep red texture evoke luxury, perfectly matching the brand’s salon-quality image. The clear call to action (“Shop now at ghdhair.com”) leaves no confusion — just direct intent and urgency.

2. SHEIN

SHEIN’s Black Friday ads are everywhere. Literally thousands running globally. Their creative highlights everyday wear with clean visuals and bright lighting, staying true to the fast-fashion aesthetic.

Instead of overloading with copy, they let the discount and the outfit do the talking. This appealed to quick-scroll shoppers who buy on impulse.

3. Beautiful Earth Boutique

This jewelry brand used a clever “this wasn’t supposed to go live” hook to grab attention. It feels organic and accidental, which fits perfectly with the social-first tone that performs well on Meta.

The ad encourages bundling five items for savings, a smart move to increase average order value while still sounding exclusive.

4. Jet2.com & Jet2holidays

Jet2’s Black Friday creative keeps things simple but powerful: bold red and black visuals with a clear 20% off message.

The use of motion and contrast commands attention in the feed. It’s a classic example of a brand that doesn’t overcomplicate its discount. They rely on brand trust and clarity to drive quick conversions.

5. Agapée

Agapée’s visuals are minimalist and elegant, featuring a single gold pendant against a clean background. The ad pairs 30% off with free shipping, a strong combination that hits both price-sensitive and design-conscious audiences.

The warm color palette and simple copy reinforce the brand’s refined aesthetic.

6. Meta Quest (with The Orion Sound)

Meta Quest taps into influencer-driven authenticity. By collaborating with The Orion Sound, they tie the Black Friday sale to real user excitement.

The ad’s UGC-style clip feels native to the feed while promoting the tech product’s entertainment value. This makes it both aspirational and accessible.

7. Dylan Oaks

Dylan Oaks focuses on personalization, showing engraved jewelry in soft, neutral tones. The ad is visually uniform, giving a sense of calm and elegance that contrasts nicely with the chaos of Black Friday. Its effectiveness lies in emphasizing meaningful gifting rather than loud discounts.

8. Nordic Nest

Nordic Nest’s ad teases the sale rather than shouting it. With sleek black visuals and minimal text, it builds anticipation by inviting users to subscribe before the sale drops. This scarcity-driven tactic helps the brand capture leads early and prime audiences for conversion day.

9. Nomination Italy

Nomination Italy keeps things timeless,, a simple black background, elegant typeface, and “Up to 50% Off” front and center. It’s high-end minimalism at work. The date range clearly displayed helps drive early engagement while maintaining the brand’s luxury tone.

10. SHEIN (French campaign)

The French-language SHEIN ad is localized and lifestyle-driven. By featuring a relaxed, relatable model in an everyday setting, it resonates with the European audience while staying cohesive. This shows how localization boosts performance even for mass-market brands.

What the Data Reveals: Common Elements in Every Winning Black Friday Ad

Peek behind the curtain of top-performing Black Friday campaigns, and the patterns emerge fast. But only if you’re tracking real numbers, not chasing creative trends or viral ideas blindfolded.

Here’s what sets winning ads apart in 2025, whether you find them on Facebook, Instagram, email, or in-store displays.

Using historical Black Friday ad data to plan your 2025 campaign calendar

Trendtrack unlocks the secret weapon. The historical ad library. Instead of guessing what worked, filter for Black Friday campaigns from 2023 and 2024. Segment by store size, ad format, or spend bracket. Then isolate the patterns that actually drove revenue. Not just curiosity.

Want to see which discounts, bundles, or product drops ran the longest and earned the most impressions? It’s all there. Match ad copy, creative type, send times, and even seasonality for every top-performing campaign.

• Filter by timeframe: Pull all Meta and TikTok ad data from last year's Black Friday. Before you allocate budget, understand TikTok ad costs to plan your cross-platform strategy.
• Identify patterns: See when top DTC brands ramped up spend, switched creatives, or introduced offers.
• Map peaks: Note which dates drove the most ad launches or highest engagement — those reveal when attention was hottest.
• Apply to 2025: Use those peaks and creative refresh cycles to build your campaign calendar. Align your launches, retargeting, and remarketing with proven momentum curves.

If TrendTrack shows brands ramped up video testing two weeks before Black Friday, match that timing. Testing creatives earlier and locking in winning ads before CPMs spike.

Urgency Triggers That Actually Drive Action

Sometimes high-converting Black Friday ad shares one secret weapon. Limited time offers. Countdown timers, “Ends at midnight!” blurbs, last-chance graphics, and tight offer windows work across channels.

But not all urgency tricks are created equal. Data from real campaigns shows that:

• Countdown timers directly increase click-through rates, time-limited deals build FOMO, not just engagement.
• In physical stores, bold, time-bound signage near entrances (think Mall of America’s door banners) works. Customers act if their window for a deal shrinks minute by minute.
• Emails and SMS teases that specify “early access now, public sale in 48 hours” get subscribers motivated to grab deals first. This makes the anticipation work for you.

With Trendtrack, you can filter for ads running during narrow Black Friday windows and see which versions lasted longer.

Social Proof Integration

Put yourself in your customer’s shoes during holiday frenzy. They don’t want to guess if your offer is for real. Winning Black Friday campaigns stack social proof front and center. Reviews, live purchase notifications, bestseller highlights.

Here’s the kicker from the numbers:

• Campaigns featuring live reviews, “500 sold in 2 hours,” or “Just purchased” popups deliver higher impulse buys.
• User-generated content and influencer stories move consumers from browsers into buyers.
• Email sign-ups grow when teased with visible winners, testimonials, or “see how others saved $80 last year.”

Offer Clarity Beats Creative Complexity

The myth? More creative means better performance. The reality is clarity wins on Black Friday. Ads with a straightforward message out perform complex, multi-step campaigns. For instance “25% Off Site wide,” “VIP: 30% Off Everything,” “Spin the Wheel for Instant Discount”,

Here’s what Trendtrack and ad tracking data proves:

• Simple offers with direct calls to action convert faster than visually overloaded or elaborate story-led campaigns.
• Landing pages that match the ad's headline convert at higher rates. Pair your winning Black Friday ads with the highest converting Shopify themes to maximize results.
• Offer copy that is clear, legible, and front-loaded (“Save $500 on bikes!”) reduces friction and decision fatigue.

Use Trendtrack’s ad copy and headline mining features to compare message length and clarity versus actual days running and spend. Long-running ads trend towards simplicity.

Discover What Sells Online

Uncover winning products and strategies before your competitors do. Trendtrack gives you access to 10,000+ trending Shopify stores and high-performing ads in one intuitive platform.

Start to track now

How Trendtrack Helps You Find Winning Black Friday Ad

Let’s cut through the noise. Scrolling Meta’s Ad Library for hours, screenshotting ads, and puzzling over which campaigns actually drove revenue is slow. A Frustrating work.

If you want to build a repeatable, data-driven Black Friday playbook, Trendtrack changes the game. It’s the competitive intelligence shortcut for ecommerce pros who want to launch with confidence, not guesswork.

Filtering ads by spend, duration, and store performance

Imagine searching for Black Friday ads that spent $3,000+ in the last 7 days and came from stores with 50,000 monthly visits. With Trendtrack, that’s a 20-second filter job, not an afternoon lost to endless scrolling.

Trendtrack’s Trending Ads and Trending Shops tabs put real ecommerce performance data. Traffic spikes, revenue estimates, ad spend bracket, days running. Next to every ad creative.

Instead of falling for “creative award winners,” you zero in on the ones that scaled profitably. Active campaigns with serious spend, traffic boosts, Trustpilot ratings, and even which Shopify themes powered their checkout.

Whether you’re validating an idea, planning your next campaign, or pitching to a client, Trendtrack cuts out the guesswork. You see which offers, angles, and bonuses ran longest and scaled hardest. no more “creative but never profitable” traps.

Tracking competitor Black Friday campaigns in real-time during the season

On Black Friday, you don’t have hours to wait. Trendtrack’s data updates in real time, letting you track every ad launch, creative refresh, and budget ramp as it happens.

Inside Brandtracker, you can watch entire Shopify stores and monitor their ad library and creative timeline .

• See when brands soft-launch a viral offer, bulk up with new creatives, or drop a new UGC testimonial.
• Monitor the surge in active ads or a sudden spike in traffic.
• Filter for brands running big spend in your category, across EU & UK, right as the shopping surge hits.

The days of waiting for blog recaps or piecing together trends from YouTube and Chrome extensions are over. Trendtrack sets you up to react instantly, adapt your creative, and get ahead before imitators even spot the new play.

Analyze High-Performing Ads

Download the extension

Turning Insights Into Action: Your Black Friday Advantage

The brands that win Black Friday don't guess. They study what already worked, adapt proven frameworks, and launch with precision. You've seen the playbook. Urgency that converts, social proof that builds trust, and multi-channel coordination that turns browsers into buyers.

Stop scrolling for inspiration. Start building with data. Use Trendtrack to filter for ads with real spend, track competitors in real-time, and replicate the strategies. Not just likes.

Your best Black Friday starts with knowing exactly what converts.