ROAS Break Even Calculator

Calculate your ROAS (Return On Ad Spend) break-even point and CPA (Cost Per Acquisition) to optimize your advertising campaigns.

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Introduction

When running paid ads, every dollar counts. This tool calculates exactly how much ROAS you need to break even and how much you can afford to pay for each acquisition (CPA). It’s a must-have for media buyers, marketing teams, and solo founders who want to avoid burning ad budgets.

Precise break-even ROAS based on real costs

By inputting your product costs, ad spend, and selling price, you’ll see exactly what ROAS you need to avoid losing money, eliminating guesswork in campaign budgeting.

Live calculation updates as you modify variables

Adjust shipping costs, discount rates, or average order value on the fly to see how they impact your break-even point and CPA targets in real-time.

Supports complex cost structures and add-ons

Include fees like warehousing, packaging, or payment gateways for a complete picture of what it really takes to break even on an order.

Clear charts and data for smarter ad scaling

Visualize how much room you have to scale paid ads without risking your margins, helping you make confident decisions on increasing budget or changing ad platforms.

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Being able to analyze a full store — traffic, ads, stack, theme — is crazy powerful. You just get the full picture.

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Best tool I’ve used to reverse-engineer what’s working. Especially love the trend tracking and the ad creative breakdown.

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Love the fact that I can match ads to landing pages. It’s super useful to see how brands structure their funnels.

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The filters are insane. I can go super specific with traffic, spend, formats, or even pixel setups. Love that.

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The UI is super smooth, and the data is actually useful. No fluff, just what you need to build smarter.

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Frequently asked questions

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