Make your ads easy to win

 No matter what market you're in.   

The 2026 state of play.

The last Black Friday has changed e-com forever.

The old e-commerce methods would never work anymore :

- More ecom players than ever (no barrier to entry anymore)  

- Customers are way more aware than ever.

- CPM has never been that high.

In all of that fog of changements a old way of crafting high converting winning ads is re emerging :

A way that doesn't involve pouring more money into Meta ads.

In fact, this old path is well known and currently used by top brands like Hears, Glov Beauty or Blissy.

They've made millions of dollars using these fundamentals that you can copy in 5 hours.

Using thoses old principles (and some common sense) makes your ads easy to win isn't that hard.  

The old principles that makes your ads win in the current state of e-commerce

1. Research

If you still don't know who are you selling to, don't read further.

You should know your customers like your child.

What his wife is telling him at bed ?

What is his job title ?

What he's eating ?

2. Your customer should resonate with your ad

Once you know perfectly your customer, you should make your ads perfectly aligned with your persona :

Visuals must reinforce the belief

Adapting the format (image, video)

Using the same language

3. Conversion happen outside of the Ad

No matter how good your ad is, if your redirection isn’t just as strong, you won’t convert.

As the CPM rise you can't redirect your traffic anywhere.

You should redirect your traffic to specific places.

Listicles

Advertorials

Video Sales Letter

Etc

The truth

E-commerce isn’t a quick-money game.

The old principles will last forever.

You’d better use them to your advantage.

or your competitors will 🙃

Frequently asked questions

Don’t find the anwser to your question? Contact us by clicking here.

They loved it, why not you?

It’s like having backstage access to all my competitors. You see exactly what they’re scaling and why, it’s like going blind without it

Stelio
Trendtrack user

Love the fact that I can match ads to landing pages. It’s super useful to see how brands structure their funnels.

Alex Shane
Trendtrack user

My #1 source of inspo: in two clicks I find top scaling creatives, track competitors, and spot formats blowing up

Nico
Trendtrack user

The filters are insane. I can go super specific with traffic, spend, formats, or even pixel setups. Love that.

Martin
Trendtrack user

Game-changer… It’s literally my unfair advantage in ecom. No other tool shows this level of detail on shops and ads. 10/10

Lisa
Trendtrack user

I’ve already spotted two trending products before they popped. Trendtrack makes it easy to act fast and test early.

Maximilien Triora
Trendtrack user

I used to check five different tools. Now I just use Trendtrack. Saves time and gives better insights.

Bixente
Trendtrack user

Being able to analyze a full store — traffic, ads, stack, theme — is crazy powerful. You just get the full picture.

Examy
Trendtrack user

By far the most powerful tool available You instantly see who’s scaling and which ads are crushing. I use it every day, can’t go without it

Fouad
Trendtrack user

Best tool I’ve used to reverse-engineer what’s working. Especially love the trend tracking and the ad creative breakdown.

Karli
Trendtrack user
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