How Blissy Is Scaling With Listicles
And how you can replicate It
Are listicles even effective?
Every single one of us hates Mr. Zuckerberg and his high CPMs.
But he probably hates us too.
We’re sending his precious ad traffic straight into shady, creepy dropshipping stores.
So e-commerce players started looking for a solution that makes him happier and us more profitable.
And we found one.
-> Driving traffic to custom pre-lander pages (when done right) significantly reduces CPMs, because users spend more time engaging before hitting the offer.
This helps with:
Lowering CPMs
Educating your ICP
Warming up cold traffic before selling
But one question remains:
How do you create a good pre-lander?
Do like Blissy.
The header is split into two parts:
- Pre-headline
- Headline
Pre headline :
Creates a sense of privilege (“VIP”) and urgency with a strong incentive (“60% OFF”).
Headline :
This is a masterclass.
They compare their solution (Silk) with the current market alternative (Satin).
This instantly tells us:
- They’re targeting a solution-aware market
- They’re positioning themselves as the superior option
Bonus:
-> Social proof is visible above the fold, without scrolling.
This part is simple.
You list.
And you list while answering your own headline.
Blissy clearly explains why silk is better than satin, using:
- Product benefits
- Clear comparisons
- Easy-to-scan arguments
No fluff. No confusion.
They don't push the CTA aggressively.
They educate, build desire, remove objections.
And finally position their product like the only product that got all of the benefits they listed before.
Listicles Aren’t a Revolution Anymore
CPMs are high
Customers are more aware
Competitors are sneakier than ever
E-commerce is moving faster than ever
If you’re not using listicles or pre-landers, you’re already late to last year’s strategies.
But don’t worry 👇
With Trendtrack, it’s simple:
- Brandtrack any shop
- Go to the “Landing Pages" tab
- Sort by usage
And voilà.
You instantly see the best-performing landing pages of any brand.
They loved it, why not you?
It’s like having backstage access to all my competitors. You see exactly what they’re scaling and why, it’s like going blind without it
Love the fact that I can match ads to landing pages. It’s super useful to see how brands structure their funnels.
My #1 source of inspo: in two clicks I find top scaling creatives, track competitors, and spot formats blowing up
The filters are insane. I can go super specific with traffic, spend, formats, or even pixel setups. Love that.
Game-changer… It’s literally my unfair advantage in ecom. No other tool shows this level of detail on shops and ads. 10/10
I’ve already spotted two trending products before they popped. Trendtrack makes it easy to act fast and test early.
I used to check five different tools. Now I just use Trendtrack. Saves time and gives better insights.
Being able to analyze a full store — traffic, ads, stack, theme — is crazy powerful. You just get the full picture.
By far the most powerful tool available You instantly see who’s scaling and which ads are crushing. I use it every day, can’t go without it
Best tool I’ve used to reverse-engineer what’s working. Especially love the trend tracking and the ad creative breakdown.
Are you ready to get the insights?
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